- Ron Villegas
- Posts
- September 9th-23rd
September 9th-23rd
Ron's Weekly Update on Athena VC Founders Program

It’s been two weeks since my last update. I felt so down when all the sudden all things didn’t do as planned. It’s not so pleasant. But I’m ready to go down the pit again. I was reminded of what I read from Paul Graham about the difference between persistence and obstinacy. The former is a good agile method. The latter is a stubborn way to admit I’m wrong. I painfully rejected the latter and embraced the former.
So here we go now!
What did I do last week?
I’ve rewritten my entire game plan.
I decided to stop exploring my initial idea of a local and cost-effective e-commerce store. I took Rob’s insight about how small the margins are in the Southeast Asia region. I looked into this, and it’s true.
I didn’t reach out to ex-executives at Grab and Ninja Van.
I interviewed 18 Grab and Foodpanda drivers.
I explored new ideas I had in store. The fact is, I’ve been storing up problems I noticed every day since 10th grade. The e-commerce store was a new idea because I thought it was okay to build locally. But Athena encouraged me to think bigger, go global, and solve a problem the world faces, not just Davao, the Philippines, or Southeast Asia.
There are two problems I’m currently exploring: one in pharmaceuticals and the other in offshore hiring and time-zone issues. I’m actively researching both.
I decided to return to Stage 1 for research. I understand that Athena.vc might not reward me for this, but it’s okay because building a strong foundation is important.
This is timely because the negotiation between me and the partnered e-commerce company from Canada failed. This means I can no longer use their backend. It’s a blessing in disguise because it forced me to step outside my boundaries, and I found a few more interesting and urgent problems to solve.
I read five articles from Paul Graham’s website.
I decided to revisit the manual from Athena.vc and do my due diligence more strictly this time around.
I finished Course 1 of my UX design course. I’m moving on to the second module. This module was supposed to take four weeks, but I completed it in less than 48 hours.
I completed four lectures from Stanford University on startups. These were from Sam Altman and Paul Graham in 2009.
I created a master plan to become a frontend developer within six months.
What did I learn?
I learned that it’s okay to go back to the drawing board every time if you realize something is wrong.
It’s fun in some ways because I realized I was doing my job well when I discovered this is the wrong path, rather than being unaware for years. I’m blessed to see it right away.
These setbacks will make me smarter in navigating problems founders typically experience.
Consistency on a daily basis is key.
The odds are always against you when you’re doing things that seem foolish to many people.
I need to set strong and concise goals each week.
My biggest challenge?
One of my biggest challenges right now is my lack of technical expertise in backend development. I’m not very skilled in this area. So, I created a master plan to become a frontend developer first, and then transition to backend development. This slows down my ability to gain a deeper understanding of the problem and the feasibility of the solutions I have in mind.
Goals for this week:
Decide which problem to solve. This usually involves heavy research, so I need to complete it this week.
Finish Sam Altman’s Startup Playbook.
Start UX Design Course 2.
Do pomodoro and comply on schedule. use myhours to know how many hours I’m working every week for my project.
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